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Share of adults responding to out-of-home advertising in the United Kingdom (UK) as of September 2020, by response type

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Sources

Release date

October 2020

Region

United Kingdom

Survey time period

September 24 to 27, 2020

Number of respondents

1,025 respondents

Age group

18-55 years

Citation formats

Response of UK adults to OOH ads 2020, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 17, 2021
During a September 2020 survey carried out among adults in the United Kingdom, respondents were asked about how they react to out-of-home advertising. It was found that ** percent of survey participants were likely to buy the advertised products online, compared to ** percent who said the same before the coronavirus outbreak. What is more, in the September 2020 survey, ** percent of respondents said they were likely to go in-store after seeing an OOH ad - *** percent less than in the pre-Covid survey.
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Topics

Out-of-home advertising in the UKAdvertising in the UKProgrammatic advertising in the UKOutdoor advertising worldwideDigital out-of-home advertising in the UK
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