During a study conducted in early 2020 among *** U.S. residents, it was found that ** percent of respondents visited the advertised store, restaurant, or other business after seeing out-of-home place-based digital ads. However, only ** percent responded by attending an advertised sporting event, festival, or concert.
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OAAA, & Nielsen. (August 31, 2020). Actions taken as a reaction to seeing digital out-of-home place-based advertising according to residents in the United States as of March 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1171659/action-response-ooh-digital-place-based-advertising-united-states/
OAAA, und Nielsen. "Actions taken as a reaction to seeing digital out-of-home place-based advertising according to residents in the United States as of March 2020." Chart. August 31, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1171659/action-response-ooh-digital-place-based-advertising-united-states/
OAAA, Nielsen. (2020). Actions taken as a reaction to seeing digital out-of-home place-based advertising according to residents in the United States as of March 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1171659/action-response-ooh-digital-place-based-advertising-united-states/
OAAA, and Nielsen. "Actions Taken as a Reaction to Seeing Digital Out-of-home Place-based Advertising According to Residents in The United States as of March 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Aug 2020, /statistics/1171659/action-response-ooh-digital-place-based-advertising-united-states/
OAAA & Nielsen, Actions taken as a reaction to seeing digital out-of-home place-based advertising according to residents in the United States as of March 2020 ÌÇÐÄÆƽâ°æ, /statistics/1171659/action-response-ooh-digital-place-based-advertising-united-states/ (last visited August 01, 2026)
Actions taken as a reaction to seeing digital out-of-home place-based advertising according to residents in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: /statistics/1171659/action-response-ooh-digital-place-based-advertising-united-states/
