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Leading responses to digital out-of-home (DOOH) advertising among adult mobile device users in the United States as of April 2024

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Sources

Release date

June 2024

Region

United States

Survey time period

April 2 to 9, 2024

Number of respondents

1,023 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

The source does not specify how many respondents used mobile devices.

Citation formats

Top responses to DOOH advertising among adult mobile device users in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2025

During an April 2024 survey among adult mobile device users in the United States, approximately ** percent reported searching for advertisers after exposure to digital out-of-home (DOOH) advertising. Around ** percent said they visited the advertisers' websites, while ** percent stated they accessed advertisers' social media sites.

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Global overview

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Market leaders

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Marketers' perspective

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Consumers' perspective

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Topics

Digital out-of-home (DOOH) advertising in the U.S.Advertising and marketing to Generation Z in the United StatesAdvertising consumption and perception in the U.S.Direct mail advertising and marketing in the U.S.Perception of gen AI use in advertising in the U.S.
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