A. Guttmann
Research Lead covering media
Digital out-of-home (DOOH) advertising worldwide – statistics & facts
A silent but seemingly unstoppable shift is taking place right before people's eyes all over the world. The out-of-home (OOH) advertising industry has been increasingly turning traditional billboards, street furniture, and transit displays into a plethora of flashy screens known as digital out-of-home (DOOH) media. In 2025, according to projections, DOOH's share in global OOH ad revenues will reach nearly 42 percent – an indicator expected to continue rising as the decade unfolds. By 2029, DOOH ad spending worldwide will have grown by almost half, reaching a forecast 30 billion U.S. dollars.
