Serbian advertisers spent approximately **** million euros on marketing on Meta platforms, such as Facebook and Instagram, in 2024, which was significantly higher than the investment in any other social media platforms. Spotify marketing was the second-leading by expenditure, at **Ìý±ð³Ü°ù´Ç²õ.
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IAB Serbia. (June 1, 2025). Estimated social media marketing investment in Serbia in 2024, by platform (in 1,000 euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1270809/serbia-social-media-marketing-spend-by-platform/
IAB Serbia. "Estimated social media marketing investment in Serbia in 2024, by platform (in 1,000 euros)." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1270809/serbia-social-media-marketing-spend-by-platform/
IAB Serbia. (2025). Estimated social media marketing investment in Serbia in 2024, by platform (in 1,000 euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1270809/serbia-social-media-marketing-spend-by-platform/
IAB Serbia. "Estimated Social Media Marketing Investment in Serbia in 2024, by Platform (in 1,000 Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/1270809/serbia-social-media-marketing-spend-by-platform/
IAB Serbia, Estimated social media marketing investment in Serbia in 2024, by platform (in 1,000 euros) ÌÇÐÄÆƽâ°æ, /statistics/1270809/serbia-social-media-marketing-spend-by-platform/ (last visited July 30, 2026)
Estimated social media marketing investment in Serbia in 2024, by platform (in 1,000 euros) [Graph], IAB Serbia, June 1, 2025. [Online]. Available: /statistics/1270809/serbia-social-media-marketing-spend-by-platform/
