| Characteristic | 16-24 years | 25-34 years | 35-44 years | 45-54 years | Above 55 years |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
China
Survey time period
May 11 to 31, 2023
Number of respondents
6,979 respondents
Age group
16 years and older
Special properties
among respondents who followed at least one influencer on social media
Method of interview
Online survey
Supplementary notes
Original survey question:
Have you ever purchased an item or product because it was endorsed by the influencer?
Age group breakdowns:
16-24 years: 30 percent
25-34 years: 40 percent
35-44 years: 24 percent
45-54 years: 5 percent
55+ years: 2 percent
Figures might not sum up to 100 percent due to rounding.
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