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Industries spending the most on WeChat Moments advertising in China in 1st half 2022, by ad spend share

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Source

Release date

August 2022

Region

China

Survey time period

H1 2022

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Share of WeChat Moments ad revenue in China H1 2022, by major industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 10, 2023
In the first half of 2022, the cosmetics and care industry was the largest advertiser on WeChat Moments in China, contributing over a third of the super app's advertising revenue. WeChat, initially launched as a messaging app, has amassed over * monthly active users in China. Similar to Facebook Timeline or Twitter News Feed, WeChat Moments serves as a crucial channel for Chinese marketers to pull in new customers.
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