Ad revenue refers to brand collaborations with KOLs on content platforms to feature products or services as part of the content, namely blind advertising.Â
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of December 2024).
Values have been rounded for a better understanding.
Citation formats
Largest cosmetics advertisers on Douyin influencers in China 2024
The beauty industry was the largest advertiser on Douyin, the Chinese TikTok. From January to July 2024, international cosmetics and skincare brands, such as *** and ** invested over *** million yuan to collaborate with Douyin influencers for blind advertising.
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QuestMobile. (September 23, 2024). Ad expenditure of cosmetics and skincare industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1538149/china-cosmetics-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
QuestMobile. "Ad expenditure of cosmetics and skincare industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan)." Chart. September 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1538149/china-cosmetics-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
QuestMobile. (2024). Ad expenditure of cosmetics and skincare industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1538149/china-cosmetics-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
QuestMobile. "Ad Expenditure of Cosmetics and Skincare Industry on Douyin Kol Marketing in China from January to July 2024, by Brand (in Million Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Sep 2024, /statistics/1538149/china-cosmetics-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
QuestMobile, Ad expenditure of cosmetics and skincare industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan) ÌÇÐÄÆƽâ°æ, /statistics/1538149/china-cosmetics-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/ (last visited August 06, 2026)
Ad expenditure of cosmetics and skincare industry on Douyin KOL marketing in China from January to July 2024, by brand (in million yuan) [Graph], QuestMobile, September 23, 2024. [Online]. Available: /statistics/1538149/china-cosmetics-and-skincare-industry-ad-spending-on-douyin-influencer-marketing-by-brand/
