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Social media advertising and marketing in Europe

Statistics report on social media advertising and marketing in Europe

The report contains an overview of the key figures related to social media advertising and marketing in Europe. Following that, there are five other chapters that focus respectively on the top performing markets of the region, namely the United Kingdom, Germany, France, Spain, and the Netherlands.

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Table of contents

Overview

7
  • Premium Statistic Social media ad spend in Europe 2022-2024
  • Premium Statistic Social media ad spend growth in Europe 2017-2024
  • Premium Forecast Digital Market Outlook: social media advertising spending in European countries 2025
  • Premium Statistic Social media ad spend in Europe 2019-2023, by format
  • Premium Statistic Salaries of social media marketers in Europe 2023
  • Premium Forecast Number of social media users in Europe 2000-2040
  • Premium Statistic Average daily social media use in selected European countries 2024

United Kingdom

7
  • Premium Statistic Marketing budgets in the UK 2022-2023, by platform
  • Premium Statistic Marketing expenditure growth in the UK 2023, by type
  • Premium Forecast Social media advertising spending in the United Kingdom 2017-2031
  • Premium Statistic Share of social in marketing budgets in the UK 2023
  • Premium Forecast Social media advertising spending growth in the United Kingdom 2018-2031
  • Premium Statistic Social media used by small business in the UK 2023
  • Premium Statistic Main channels of new brand discovery in the UK Q3 2024

Germany

5
  • Premium Statistic Digital marketing spend in Germany 2023, by type
  • Premium Statistic Leading social media platforms used for marketing Austria, Germany & Switzerland 2022
  • Basic Statistic Advertising influence on shopping in Germany 2023, by type of advertisement
  • Premium Statistic Main channels of new brand discovery in Germany Q3 2024
  • Premium Statistic Consumer attitudes towards targeted ads in Germany 2023

France

5
  • Premium Forecast Digital Market Outlook: social media ad revenue in France 2019-2028, by device
  • Premium Statistic Social media ad spend in France 2019-2024
  • Premium Statistic Social media ad spend growth in France 2020-2024
  • Premium Statistic Top social media for influencer marketing in France 2023
  • Premium Statistic Main channels of new brand discovery in France Q3 2024

Spain

6
  • Premium Statistic Digital advertising spending in Spain 2023, by purchase method
  • Premium Statistic Social media ad spend in Spain 2019-2022
  • Premium Statistic Preferred frequency of brands posting on social media in Spain 2024
  • Premium Statistic Brand categories most followed on social media in Spain 2023
  • Premium Statistic Most popular ad formats on social media according to consumers in Spain 2024
  • Premium Statistic Attitude towards advertising on social networks in Spain 2024

Netherlands

4
  • Premium Forecast Social media advertising spending in the Netherlands 2017-2031
  • Premium Forecast Digital Market Outlook: social media ad spend in Netherlands 2019-2028, by device
  • Premium Forecast Attitudes towards online advertising in the Netherlands 2025
  • Basic Statistic Main online channel for brand research in the Netherlands Q3 2024
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