among brand marketers at or above the manager level, working with annual budget of at least one million U.S. dollars in the automotive, financial services, FMCG, health care, pharmaceuticals, retail, technology, travel, and tourism industries
During a December 2023 survey carried out among brand marketers from Europe, the Middle East, and Africa, ** percent of respondents stated that they believed digital video advertising was very or extremely effective. Social media topped the ranking, named by ** percent of responding marketers.
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Nielsen. (April 30, 2024). Effectiveness of digital advertising as perceived by marketers in Europe, the Middle East, and Africa (EMEA) as of December 2023, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1478549/effectiveness-digital-advertising-europe/
Nielsen. "Effectiveness of digital advertising as perceived by marketers in Europe, the Middle East, and Africa (EMEA) as of December 2023, by format." Chart. April 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1478549/effectiveness-digital-advertising-europe/
Nielsen. (2024). Effectiveness of digital advertising as perceived by marketers in Europe, the Middle East, and Africa (EMEA) as of December 2023, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1478549/effectiveness-digital-advertising-europe/
Nielsen. "Effectiveness of Digital Advertising as Perceived by Marketers in Europe, The Middle East, and Africa (Emea) as of December 2023, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2024, /statistics/1478549/effectiveness-digital-advertising-europe/
Nielsen, Effectiveness of digital advertising as perceived by marketers in Europe, the Middle East, and Africa (EMEA) as of December 2023, by format ÌÇÐÄÆƽâ°æ, /statistics/1478549/effectiveness-digital-advertising-europe/ (last visited July 20, 2026)
Effectiveness of digital advertising as perceived by marketers in Europe, the Middle East, and Africa (EMEA) as of December 2023, by format [Graph], Nielsen, April 30, 2024. [Online]. Available: /statistics/1478549/effectiveness-digital-advertising-europe/
