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Cost of ad blocking worldwide in 2024, by region (in billion U.S dollars)

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Sources

Release date

January 2024

Region

Worldwide

Survey time period

January 2024

Special properties

forecast

Citation formats

Ad blocking cost worldwide 2024, by region

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 2, 2024
The source estimated that ad blocking would cost the advertising industry roughly ** billion U.S. dollars in lost revenue in 2024. The regions generating largest losses are North America with ** billion and Asia-Pacific with ** billion dollars.
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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Formats

8

Social media

8

Programmatic

7

Marketer insights

8

Major players

6

Connected TV (CTV)

5

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Topics

Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in CEE
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