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Digital advertising in Europe

Statistics report on the digital advertising market in Europe

This report provides statistical information and data on the digital advertising market in Europe, with various chapters focusing on key figures, formats, connected TV (CTV), social media and programmatic advertising. ÌÇÐÄÆƽâ°æ also offers a report on digital advertising in the largest markets in Western Europe as well as in Central and Eastern Europe.

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Table of contents

Overview

8
  • Premium Statistic Marketing budget's share in companies' revenues in North America & Europe 2014-2026
  • Premium Statistic Marketing budgets' share in North America & Europe 2017-2025, by segment
  • Premium Statistic Net share of marketers expecting changes in digital ad media budgets worldwide 2026
  • Premium Forecast Largest digital ad markets worldwide 2025
  • Premium Statistic Digital advertising spending in Europe 2006-2024
  • Premium Forecast Digital advertising revenue in selected regions and countries in Europe 2023
  • Premium Statistic Ad blocking cost worldwide 2024, by region
  • Premium Statistic Economic losses due to ad fraud 2028, by region

Major players

6
  • Premium Statistic Acast AB net sales 2019-2025
  • Premium Statistic Revenue generated by Adform A/S worldwide 2015-2025
  • Premium Statistic Criteo revenue 2019-2025
  • Premium Statistic Teads revenue 2016-2023
  • Premium Statistic Fastest-growing advertising & marketing companies in Europe 2024
  • Premium Statistic Fastest-growing advertising & marketing companies in France 2022

Formats

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  • Premium Statistic Digital advertising budgets growth in EMEA 2024, by format
  • Premium Statistic Digital ad spending in Europe 2024, by format
  • Premium Statistic Display ad spend in Europe 2013-2024
  • Premium Statistic Video ad spend in Europe 2021-2024
  • Premium Statistic Search ad spend in Europe 2013-2024
  • Premium Statistic Digital audio ad spend in Europe 2019-2024
  • Premium Statistic Podcast ad spending in Europe 2018-2023
  • Premium Statistic Mobile ad spending of the digital advertising industry in Europe 2018-2028
  • Premium Forecast Mobile revenue share of digital advertising in Europe 2017-2029

Connected TV (CTV)

5
  • Premium Statistic Planned changes in CTV ad spend in Europe 2023
  • Premium Statistic Distribution of CTV ad views in Europe H2 2023, by device
  • Premium Statistic CTV ad views growth in Europe 2023-2025
  • Premium Statistic Leading CTV advertising metrics in Europe 2023
  • Premium Statistic Challenges of CTV advertising in Europe 2023

Social media

8
  • Premium Statistic Social media ad spend in Europe 2022-2024
  • Premium Statistic Social media ad spend growth in Europe 2017-2024
  • Premium Statistic Social media ad spend in Europe 2019-2023, by format
  • Premium Forecast Number of social media users in Europe 2000-2040
  • Premium Statistic Average daily social media use in selected European countries 2024
  • Basic Statistic EU enterprises using social media 2015 and 2023
  • Basic Statistic EU enterprises using social media 2015 and 2023, by type of platform
  • Basic Statistic SME in the EU market using TikTok for marketing 2023, by size

Programmatic

7
  • Premium Forecast Programmatic advertising market value in Europe 2017-2030
  • Premium Forecast Largest programmatic markets in Europe 2026
  • Premium Statistic Leading programmatic markets in Europe 2024, by growth rate
  • Premium Statistic Programmatic ad formats identified as growth areas in Europe 2024
  • Premium Statistic Drivers of investment in programmatic advertising in Europe 2024
  • Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2024, by stakeholder type
  • Premium Statistic Use of AI in programmatic advertising in Europe 2023

Marketer insights

9
  • Premium Statistic Marketing operational foci in Europe 2025
  • Premium Statistic Leading digital advertising industry challenges in Europe 2025
  • Premium Statistic Effectiveness of digital ad formats in EMEA 2023
  • Premium Statistic Readiness for third-party cookie deprecation in Europe 2024
  • Premium Statistic Top alternatives for third-party cookies in Europe 2024
  • Premium Statistic Take-up of vs. ability to use AI among marketers in Europe 2023
  • Premium Statistic Areas of gen AI according to advertising industry professionals in Europe 2024
  • Premium Statistic Opportunities of retail media advertising in Europe 2024
  • Premium Statistic Ad channels whose budgets are being shifted to retail media in Europe 2024-2025
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