Belgium, Europe, France, Germany, Italy, Netherlands
Survey time period
2023
Special properties
businesses in selected sectors
Supplementary notes
All data presented are estimates According to the source: "A microbusiness has fewer than 10 employees and less than €2 million in revenue. A small business has fewer than 50 employees, and less than €10 million in revenue. A medium-sized business has fewer than 250 employees, and less than €50 million in revenue."
Citation formats
SME in the EU market using TikTok for marketing 2023, by size
In 2023, it was estimated that 56 percent of medium-sized businesses in Europe used TikTok to advertise their products and services on a monthly basis. Around 47 percent of small business in Europe had a presence on TikTok, to market their service and attract new customers.
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Oxford Economics. (January 12, 2024). Share of small and medium companies (SME) in the European Union using TikTok for advertising or marketing purposes in 2023, by size [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1471062/sme-advertising-on-tiktok-eu/
Oxford Economics. "Share of small and medium companies (SME) in the European Union using TikTok for advertising or marketing purposes in 2023, by size." Chart. January 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1471062/sme-advertising-on-tiktok-eu/
Oxford Economics. (2024). Share of small and medium companies (SME) in the European Union using TikTok for advertising or marketing purposes in 2023, by size. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1471062/sme-advertising-on-tiktok-eu/
Oxford Economics. "Share of Small and Medium Companies (Sme) in The European Union Using Tiktok for Advertising or Marketing Purposes in 2023, by Size." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jan 2024, /statistics/1471062/sme-advertising-on-tiktok-eu/
Oxford Economics, Share of small and medium companies (SME) in the European Union using TikTok for advertising or marketing purposes in 2023, by size ÌÇÐÄÆƽâ°æ, /statistics/1471062/sme-advertising-on-tiktok-eu/ (last visited July 27, 2026)
Share of small and medium companies (SME) in the European Union using TikTok for advertising or marketing purposes in 2023, by size [Graph], Oxford Economics, January 12, 2024. [Online]. Available: /statistics/1471062/sme-advertising-on-tiktok-eu/
