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Programmatic advertising formats identified as growth areas in Europe as of August 2024, by stakeholder type

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Source

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Release date

November 2024

Region

Europe

Survey time period

July and August 2024

Number of respondents

254 respondents

Special properties

among advertisers, agencies, publishers and ad tech vendors in 31 markets, with respondents having both pan-European and global remits

Method of interview

Online survey

Citation formats

Programmatic ad formats identified as growth areas in Europe 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 11, 2024

During a 2024 survey carried out in Europe, connected TV was identified as the most likely area of growth, named by ** percent of ad tech respondents and over ** percent of respondents among advertisers, agencies, as well as publishers. Artificial intelligence was the least often mentioned format, named only by ** percent of ad tech and percent of agency respondents.

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Formats

8

Social media

8

Programmatic

7

Marketer insights

8

Major players

6

Connected TV (CTV)

5

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Topics

Programmatic advertising in EuropeProgrammatic advertising in the UKProgrammatic advertising worldwideDigital advertising in EuropeProgrammatic advertising in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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