Online videos in China - statistics & facts
China, the birthplace of the short video pioneer Douyin (TikTok), has seen a rapid evolution in digital video consumption. Home to about 1.1 billion internet users, China's online video penetration rate has passed the 90 percent level since 2020. In fact, the segment's userbase registered a much faster growing pace than the country's internet population — 3.3 percent versus 1.5 percent in 2024. The dynamic growth will be further propelled by a shift towards more personalized and engaging content, combined with technological advancement.
