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Usage rate of live streaming among the internet users in China from 2016 to 2024

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Source

Release date

January 2025

Region

China

Survey time period

2016 to 2024

Special properties

year-end figures unless specified

Citation formats

Penetration rate of live streaming in China 2016-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 21, 2025

In 2024, nearly **** percent of the internet users in China had watched livestreams. E-commerce and gaming were the most popular content types of live-streaming.

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Statistics on " Live streaming "

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Other statistics that may interest you Live streaming

Overview

5

Global and U.S. usage

7

Live gaming

7

Twitch

8

eSports

5

Livestreaming in South-East Asia

8

Live commerce

7

TikTok live commerce potential

7

Spotlight: Political streaming

6

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Topics

Online videos in ChinaSocial media in ChinaOnline audio in ChinaFilm industry in ChinaSVOD services in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

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