China: original content share of major video streaming platforms 2024

Share of original content on major video streaming platforms in China in 2023 and 2024, by program type

Share of original content on major video streaming sites in China 2023-2024, by type

Last update:

Jul 21, 2025

Author:

��ƽ�� Research Department

Region:

China, People's Republic of

Survey time period:

From 01/01/2023 to 31/12/2024

Exclusive content plays a big role, sometimes the deciding factor, in video streaming subscriptions. As one of the prominent video service providers in China, iQIYI has committed to producing original shows. In 2024, about percent of its new TV series were in-house productions.

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Share of original content on major video streaming platforms in China in 2023 and 2024, by program type

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