Gen Z and millennials in China were the most committed to long-form video streaming than other age groups. As of December 2024, the penetration rate of video streaming approached ** percent of internet users aged between 20 and 29 years. Even among the less engaged age group — those in their 60s, the usage rate was just slightly below ** percent.
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Sina.com.cn. (March 27, 2025). Penetration rate of long-form video streaming in China in December 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1608505/china-long-form-video-streaming-penetration-rate-by-age-group/
Sina.com.cn. "Penetration rate of long-form video streaming in China in December 2024, by age group." Chart. March 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1608505/china-long-form-video-streaming-penetration-rate-by-age-group/
Sina.com.cn. (2025). Penetration rate of long-form video streaming in China in December 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1608505/china-long-form-video-streaming-penetration-rate-by-age-group/
Sina.com.cn. "Penetration Rate of Long-form Video Streaming in China in December 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2025, /statistics/1608505/china-long-form-video-streaming-penetration-rate-by-age-group/
Sina.com.cn, Penetration rate of long-form video streaming in China in December 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1608505/china-long-form-video-streaming-penetration-rate-by-age-group/ (last visited July 27, 2026)
Penetration rate of long-form video streaming in China in December 2024, by age group [Graph], Sina.com.cn, March 27, 2025. [Online]. Available: /statistics/1608505/china-long-form-video-streaming-penetration-rate-by-age-group/
