The Chinese older generation has been catching up with the latest online entertainment trend. As per survey results in late 2024, approximately a third of the short video users in China were at least 50 years old. On average, Chinese media users spent about ** minutes on short video content per day.
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lmtw.com. (November 21, 2024). Share of short video users in China in 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1005713/china-short-video-user-distribution-by-age-group/
lmtw.com. "Share of short video users in China in 2024, by age group." Chart. November 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1005713/china-short-video-user-distribution-by-age-group/
lmtw.com. (2024). Share of short video users in China in 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1005713/china-short-video-user-distribution-by-age-group/
lmtw.com. "Share of Short Video Users in China in 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2024, /statistics/1005713/china-short-video-user-distribution-by-age-group/
lmtw.com, Share of short video users in China in 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1005713/china-short-video-user-distribution-by-age-group/ (last visited July 14, 2026)
Share of short video users in China in 2024, by age group [Graph], lmtw.com, November 21, 2024. [Online]. Available: /statistics/1005713/china-short-video-user-distribution-by-age-group/
