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User preference on short video content types in China in 2024

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Sources

Release date

November 2024

Region

China

Survey time period

August and September 2024

Number of respondents

5,000+

Age group

10 years and older

Method of interview

Online survey

Citation formats

Favorite content categories of short videos in China 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 24, 2025

According to a 2024 Chinese short video app user survey, short videos about traditional culture continued to be the most popular content category, with over ** percent of respondents saying so. Overall, respondents preferred pragmatic and informative content more than purely entertaining videos.

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Topics

Short video apps in ChinaSocial media in ChinaOnline videos in ChinaTikTokByteDance
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