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Distribution of ad revenue on video streaming platforms in China in 2023, by ad format

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Source

Release date

January 2024

Region

China

Survey time period

2023

Special properties

covering the video streaming sites' apps, PC, OTT

Supplementary notes

Figures do not include the ads inserted in the shows and the autoplay ads during pauses.

Citation formats

Distribution of ad revenue on video streaming platforms in China 2023, by ad format

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 28, 2024

Pre-movie ads were the major advertising revenue source for video streaming platforms in China. In 2023, this ad format contributed over of video streaming ad revenue. Mobile devices held the biggest share compared to other device types.

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Topics

Online videos in ChinaSocial media in ChinaOnline audio in ChinaFilm industry in ChinaSVOD services in China
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