In a survey released in June 2025, about ** percent of respondents in China reported spending between 30 minutes and one hour per day on short-form video platforms like Douyin and Kuaishou. Less than *** percent of respondents spent over three hours on such sites.
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iiMedia Research. (June 22, 2025). Self-reported daily time spent on short video platforms in China as of June 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1617409/china-daily-short-video-time-spent-distribution/
iiMedia Research. "Self-reported daily time spent on short video platforms in China as of June 2025." Chart. June 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1617409/china-daily-short-video-time-spent-distribution/
iiMedia Research. (2025). Self-reported daily time spent on short video platforms in China as of June 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1617409/china-daily-short-video-time-spent-distribution/
iiMedia Research. "Self-reported Daily Time Spent on Short Video Platforms in China as of June 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jun 2025, /statistics/1617409/china-daily-short-video-time-spent-distribution/
iiMedia Research, Self-reported daily time spent on short video platforms in China as of June 2025 ÌÇÐÄÆƽâ°æ, /statistics/1617409/china-daily-short-video-time-spent-distribution/ (last visited July 26, 2026)
Self-reported daily time spent on short video platforms in China as of June 2025 [Graph], iiMedia Research, June 22, 2025. [Online]. Available: /statistics/1617409/china-daily-short-video-time-spent-distribution/
