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Distribution of pre-movie ad revenue on video streaming platforms in China in 2023, by major advertiser industry

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Source

Release date

January 2024

Region

China

Survey time period

2023

Special properties

top 10 industries were selected based on the amount of spend on splash ads

Supplementary notes

Figures cover the video streaming sites' apps, PC, and OTT.

Citation formats

Share of pre-movie ad revenue on video streaming platforms in China 2023, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 28, 2024

Food and beverages brands were the largest advertisers in pre-movie ads on video streaming platforms in China. In 2023, the industry accounted for over ** of the segment revenue. P&G and Coca Cola registered the highest ad spend growth at *** and *** percent, respectively.

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Topics

Online videos in ChinaSocial media in ChinaOnline audio in ChinaFilm industry in ChinaSVOD services in China
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