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Share of subscriptions among active users on selected video streaming apps in China in December 2024

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Source

Release date

February 2025

Region

China

Survey time period

December 2024

Supplementary notes

Active users refer to accounts which were labeled as the platform members and were actively used for more than 15 days in the survey month. 

Active paying users penetration rate was calculated by the number of active paying users divided by the active users on the respective platform.

Citation formats

Penetration rate of active paying users on major OTT apps in China 2024

Published by
Christy Tila,
Mar 4, 2025

Tencent Video led the over-the-top (OTT) race in China, not only in terms of monthly active user size, but also the user engagement. In December 2024, the video streaming giant was reported that **** percent of its memberships were active accounts, significantly higher than other platforms.

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Online videos in ChinaSocial media in ChinaOnline audio in ChinaFilm industry in ChinaSVOD services in China
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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Talk to sales for pricing
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