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Leading categories of live streaming content watched by respondents in China in 2023

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Sources

Release date

March 2024

Region

China

Survey time period

2023

Number of respondents

1,000+

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Most popular categories of live streaming in China 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 18, 2024

According to a survey on short video and live-streaming usage in China in 2023, about **** percent of respondents consumed livestreamed shopping shows the most frequently. Food-related content was also popular among the live-streaming audience. The popularity of Mukbang, which viewers watch the host eat in real-time online, attracted millions of watchers.

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Statistics on " Online video market in China "

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Other statistics that may interest you Online video market in China

Key figures

7

Long-form videos

8

Live streaming

8

Short-form videos

8

Micro-dramas

7

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Topics

Live streaming in ChinaOnline videos in ChinaVideo streaming worldwideSVOD services in ChinaShort video apps in China
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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