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Live commerce in China

ÌÇÐÄÆƽâ°æ trend report on live streaming commerce in China

China is the pioneer and global leader in the field of live commerce. Similar to home shopping TV channels, live commerce is a form of online shopping, offering a real-time, interactive, and social experience. With China's livestreaming commerce market forecasted to reach five trillion yuan in 2023, this report explores how this disruptive e-commerce format is reshaping the country's online retail sector, paving the way for a new era of consumer engagement and sales growth.



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Table of contents

Key questions answered in this updated version of the 2020 report:

  • What makes live commerce so special in China? How has the industry changed in the recent few years?
  • Which companies are leading the market? What are their business models?
  • Why some live commerce hosts and channels are more successful than others?
  • What are the common consumer behaviors and concerns?
  • What are the next trends in China?
  • Will this new online shopping format go mainstream outside of China?

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