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Live streaming in China - statistics & facts

The pressing need for meaningful connections and authentic content in our fast-paced digital world is fueling the growth of live videos. With its real-time interactions and social engagement, live streaming is revolutionizing the way people consume media. In China, this video format is taking the center stage: in 2024, seven out of ten Chinese internet users had watched livestreams; and four out of ten users streamed live on a weekly basis. For many Chinese viewers, live streaming is not just a platform for entertainment, but also a means to shop, stay informed, and socialize.
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Published by Lionel Sujay Vailshery, Dec 17, 2025

Key insights

  • Number of live streaming users
  • ***m
  • Watching live streams as a reason to use social media
  • 26%
  • Population watching live streams weekly
  • 35.3%

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Current statistics on this topic

Video Streaming

Penetration rate of live streaming in China 2016-2024

Online marketing

Major formats of social marketing in China 2025

Video Streaming

Daily time spent on live streaming in China 2017-2024

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