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Penetration rate of online video usage in China from 2020 to June 2025

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Source

Release date

July 2025

Region

China

Survey time period

2020 to June 2025

Special properties

including short video usage

Supplementary notes

Figures have been adjusted according to the revised figures by the source in the report released in March 2023.

*Including micro-dramas.

Citation formats

Penetration rate of online video usage in China 2020-2025

Published by
Christy Tila,
Aug 25, 2025

As of June 2025, **** percent of internet users in China watched online videos. Meanwhile, the penetration rate of short video applications was **** percent.

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Key figures

7

Long-form videos

8

Live streaming

8

Short-form videos

8

Micro-dramas

7

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Topics

Online videos in ChinaSocial media in ChinaOnline audio in ChinaFilm industry in ChinaSVOD services in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

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$199 USD
per month, billed annually 1
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