This question was phrased by the source as follows: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)? "
Among a total of 4,679 survey respondents, 2,806 were women and 1,873 were men.
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Frequency of shopping through live commerce in China 2024
According to a survey conducted by in May 2024 in China, ** percent of respondents reported making more than * purchases through live commerce in the past 12 months. In contrast, only nine percent indicated that they had not made any live commerce purchases during the same period.
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Rakuten Insight. (September 3, 2024). Frequency of purchasing through live commerce in China as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1495932/china-purchase-frequency-in-live-commerce/
Rakuten Insight. "Frequency of purchasing through live commerce in China as of May 2024." Chart. September 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1495932/china-purchase-frequency-in-live-commerce/
Rakuten Insight. (2024). Frequency of purchasing through live commerce in China as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1495932/china-purchase-frequency-in-live-commerce/
Rakuten Insight. "Frequency of Purchasing through Live Commerce in China as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Sep 2024, /statistics/1495932/china-purchase-frequency-in-live-commerce/
Rakuten Insight, Frequency of purchasing through live commerce in China as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1495932/china-purchase-frequency-in-live-commerce/ (last visited July 20, 2026)
Frequency of purchasing through live commerce in China as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: /statistics/1495932/china-purchase-frequency-in-live-commerce/
