Julia Stoll
Research expert covering TV and video media
Subscription video-on-demand in China - statistics & facts
After years of cutthroat competition, China鈥檚 two video-on-demand (VOD) frontrunners have flipped the script to stop losing money. The standard approach of strategic partnerships and exclusive content is not enough for the turnaround; the game changers are high-quality and diverse IPs, complex subscription-based VOD revenue models, and loyalty programs. The industry is also banking on emerging AI tech to help boost its competitive edge. On track to nudge ten billion U.S. dollars by 2029, the Chinese SVOD market is undoubtedly full of exciting news.
