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Revenue distribution of online video industry in China in 2023 and 2024, by revenue source

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Source

Release date

February 2025

Region

China

Survey time period

2023 and 2024

Citation formats

Online video industry revenue sources in China 2023-2024

Published by
Christy Tila,
Feb 25, 2025

In the recent decade, China's video streaming industry has developed in leaps and bounds and has shifted from advertising to user payment as a major revenue source. In 2024, about **** percent of the online video revenue in China was generated from subscriptions, twice more than the proportion from advertisements.

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Statistics on " Online video market in China "

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Other statistics that may interest you Online video market in China

Key figures

7

Long-form videos

8

Live streaming

8

Short-form videos

8

Micro-dramas

7

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Topics

Online videos in ChinaSocial media in ChinaOnline audio in ChinaFilm industry in ChinaSVOD services in China
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