Female respondents accounted for 60.8 percent. Respondents who were born between 2000 and 2009 accounted for 37.6 percent, the highest among other age groups. About 81.9 percent of respondents possessed a higher education level.
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Average number of micro-series watched in China 2024
A 2024 survey about the consumption of micro-dramas in China highlighted that **** out of ten respondents had watched at least *** ultra-short TV drama online. A non-trivial ** percent had consumed over ** series. There was a clear preference for free shows.
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The Paper. (September 13, 2024). Average number of online micro-dramas consumed among respondents in China as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1540232/china-average-number-of-micro-short-drama-consumption/
The Paper. "Average number of online micro-dramas consumed among respondents in China as of June 2024." Chart. September 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1540232/china-average-number-of-micro-short-drama-consumption/
The Paper. (2024). Average number of online micro-dramas consumed among respondents in China as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1540232/china-average-number-of-micro-short-drama-consumption/
The Paper. "Average Number of Online Micro-dramas Consumed among Respondents in China as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Sep 2024, /statistics/1540232/china-average-number-of-micro-short-drama-consumption/
The Paper, Average number of online micro-dramas consumed among respondents in China as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1540232/china-average-number-of-micro-short-drama-consumption/ (last visited July 25, 2026)
Average number of online micro-dramas consumed among respondents in China as of June 2024 [Graph], The Paper, September 13, 2024. [Online]. Available: /statistics/1540232/china-average-number-of-micro-short-drama-consumption/
