
Daniel Slotta
Research expert covering Greater China

Detailed statistics
Lemon8 app monthly active users (MAU) worldwide 2020-2024, by app store

Detailed statistics
Most popular apps owned by ByteDance 2026

Detailed statistics
Sponsored content post types shared by U.S. creators 2023

Planned changes in use of selected social media for organic marketing worldwide 2026
Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2026

Changes in use of video platforms for social media marketing purposes worldwide 2026
Marketers' planned changes in use of selected video platforms for social media marketing purposes worldwide as of January 2026

Social media marketing spend in Serbia 2024, by platform
Estimated social media marketing investment in Serbia in 2024, by platform (in 1,000 euros)

Share of Hungarian online shops using social media 2024, by platform
Share of online shops present on social media sites in Hungary in 2024, by platform

Leading benefits of social media marketing according to marketers worldwide 2026
Leading benefits of social media marketing according to marketers worldwide as of January 2026

Global marketers on generative AI benefits for social media marketing 2024
Leading benefits of using generative AI for social media marketing worldwide as of May 2024

Social commerce revenue in France 2018-2030, by platform
Social commerce revenue in France from 2018 to 2030, by platform (in million U.S. dollars)

Share of marketing budgets allocated to social media marketing in the U.S. 2021-2031
Percentage of marketing budgets allocated to social media marketing according to chief marketing officers (CMOs) in the United States from 2021 to 2031

Online marketing revenue share in China 2024-2025, by platform
Reported distribution of online marketing revenue by advertisers in China in 2024 and 2025, by internet platform

U.S. shoppers using social media to find Prime Day deals 2026, by platform
Share of shoppers using social platforms to find Prime Day deals in the United States in 2026, by platform

Social networks most likely to be used to make online purchases globally 2025
Social media platforms through which online shoppers worldwide are most likely to make purchases in 2025

Marketing expenses of leading OTAs worldwide 2019-2025
Marketing expenses of leading online travel agencies (OTAs) worldwide from 2019 to 2025 (in million U.S. dollars)

Marketing/revenue ratio of leading OTAs worldwide 2019-2025
Marketing to revenue ratio of leading online travel agencies (OTAs) worldwide from 2019 to 2025

Leading social media platforms used by marketers worldwide 2026
Most used social media platforms by marketers worldwide as of January 2026

Social commerce revenue in the UK 2018-2030, by platform
Social commerce revenue in the United Kingdom (UK) from 2018 to 2030, by platform (in billion U.S. dollars)

Social commerce revenue in Italy 2018-2030, by platform
Social commerce revenue in Italy from 2018 to 2030, by platform (in million U.S. dollars)

Social commerce revenue in Germany 2019-2029, by platform
Social commerce revenue in Germany from 2019 to 2029, by platform (in billion U.S. dollars)

Social commerce revenue in Spain 2018-2029, by platform
Social commerce revenue in Spain from 2018 to 2029, by platform (in million U.S. dollars)

Social media ad reach in the United States 2025, by platform
Reach of social media advertising in the United States as of October 2025, by platform

Share of consumers who use social media platforms to shop online in Brazil 2025
Share of shoppers who use social media platforms to make an online purchase in Brazil in 2025

Influencer marketing platform market size worldwide 2022-2027
Influencer marketing platform market size worldwide from 2022 to 2027 (in billion U.S. dollars)

Online marketing spending in the U.S. 2018-2025
Online marketing advertising spending in the United States from 2018 to 2025 (in billion U.S. dollars)

Social media platforms for influencer marketing in Western Europe 2025, by country
Most used social media platforms for influencer marketing according to decision makers in selected countries in Western Europe as of October 2025

Market size of D2C online retail integrated services in China 2021-2030, by platform
Market size of direct-to-consumer (D2C) online retail integrated operation services in China from 2021 to 2025, with a forecast from 2026 to 2030, by platform (in billion renminbi)

Average online and social game playtime per weekday Japan FY 2024, by age
Average time people spend playing online and social games per weekday in Japan in fiscal year 2024, by age group (in minutes)

Number of social media users in Egypt May 2026, by platform
Number of social media users in Egypt as of May 2026, by platform (in 1,000s)

Social media market share Asia May 2026, by platform
Market share of social media platforms in Asia as of May 2026, by platform

Usage of social media for any purpose worldwide 2026, by platform
Usage of social media or video networks for any purpose worldwide in 2026, by platform

Average daily open rate of social media apps 2026, by platform
Average daily open rate of social media apps in February 2026, by platform

Average daily sessions of social media apps 2026, by platform
Average daily sessions of social media apps on Android in February 2026, by platform

Active user index of social media apps 2026, by platform
Active user index of social media apps in February 2026, by platform

Average session duration of social media apps 2026, by platform
Average session duration of social media apps in February 2026, by platform (in minutes and seconds)

Social commerce user purchase share in the United States by platform 2022-2024
Share of social commerce users in the United States who made a purchase from 2022 to 2024, by platform

Tour de France: number of social media followers 2025, by platform
Number of accounts following the Tour de France on social media as of September 2025, by platform (in 1,000s)

U.S. most used social video platform 2025
Leading social media and online video platforms in the United States in 2025, based on monthly users (in millions)

Ukraine social media web visit 2022-2026, by platform
Social network web visit share in Ukraine from January 2022 to May 2026, by platform

Sportswear online sales value breakdown China Q1 2025-Q1 2026, by platform
Distribution of the online sales value of sportswear products in China in 1st quarter 2025 and 1st quarter 2026 by platform

Leading online content and platforms with marketing budget increase in China 2025
Major online ad approaches and channels with marketing expenditure increase planned among Chinese advertisers in 2025

Major challenges in social media marketing for Chinese advertisers 2024
Major challenges in social media marketing among advertisers in China as of December 2024

Most important social media platforms for marketers worldwide 2026
Most important social media platforms according to marketers worldwide as of January 2026

Social media ads share in online ad revenue in China 2015-2026
Share of social media advertisement in the total online advertising revenue in China from 2015 to 2023 with a forecast until 2026

CTA and social media link rates in e-mail marketing campaigns sent worldwide 2024
Use of call-to-action (CTAs) social media links in e-mail marketing footers in selected countries worldwide as of December 2024

Social media usage for brand research in China 2025, by platform type
Share of internet users using social media for brand and product research in China as of 2nd quarter 2025, by platform type

Most used social media platform by country worldwide May 2025, by country
Most used social media platform among social media users worldwide as of May 2025, by selected country

Social media platform usage changes in Germany 2025
Changes in social media platform usage among users in Germany as of May 2025

Share of social media traffic SEA 2025, by country and platform
Share of social media traffic in Southeast Asia in 2025, by country and platform

Total potential ad reach on social media in South Korea 2025, by platform
Total potential reach of advertisements on social media in South Korea as of February 2025, by social media platform (in millions)

Social media ad reach worldwide 2025, by platform
Reach of social media advertising worldwide as of February 2025, by platform

Social media marketing spend in Serbia 2017-2024
Estimated social media marketing expenditure in Serbia from 2017 to 2024 (in million euros)

Most used online learning platform formats India 2025
Most used online learning platform formats in India in 2025
Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.