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Use of call-to-action (CTAs) social media links in e-mail marketing footers in selected countries worldwide as of December 2024

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Source

Release date

January 2025

Region

Worldwide

Survey time period

2024

Number of respondents

>130

Special properties

email marketers, email developers, email designers, deliverability experts

Method of interview

Email survey

Supplementary notes

The survey date and methodology are not fully disclosed.

Citation formats

CTA and social media link rates in e-mail marketing campaigns sent worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 6, 2025

In 2024, around ** percent of marketing professionals from selected countries worldwide used a call-to-action (CTA) or the company's social media links in their e-mail footers. Another **** percent of the same professionals did not use an e-mail footer in their campaigns at all.

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Statistics on " Email marketing worldwide "

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Other statistics that may interest you Email marketing worldwide

Overview

4

Usage

7

Metrics & effectiveness

8

Marketing personalization and AI

4

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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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