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Short video apps in China

Statistics report about short-form video apps and usage in China

This report provides an in-depth overview of China's short video apps and usage. Starting with key figures illustrating the role of short video platforms in online advertising and digital usage, the report then looks into the major players and their monetization channels. Special spotlights on the leading content creators on Douyin and Kuaishou are included. The report ends with valuable insights on user behavior.

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Table of contents

Market overview

6
  • Premium Statistic Short-form digital video media owners' ad revenues worldwide 2024-2025
  • Premium Statistic Video formats with largest ROI according to marketers worldwide 2024
  • Premium Statistic Online user penetration in China 2025, by activity
  • Premium Statistic Monthly usage time of mobile internet in China 2024, by category
  • Premium Statistic Market share of online advertising in China 2022-2026, by ad type
  • Premium Statistic Number of short video users in China 2018-2025

Leading apps

5
  • Basic Statistic Most popular social media in China 2025
  • Premium Statistic Monthly time spent on main social media apps in China 2024
  • Premium Statistic Usage rate of leading short video apps in China 2025
  • Premium Statistic Monthly active users of leading short video apps in China 2026
  • Premium Statistic User rating of leading short video apps in China 2025

Monetization

5
  • Premium Statistic Leading online content and platforms with marketing budget increase in China 2025
  • Premium Statistic Online marketing revenue share in China 2024-2025, by platform
  • Premium Statistic Market share of online retail platforms in China 2022-2024
  • Premium Statistic Leading online marketplaces in China 2025, by GMV
  • Premium Statistic Most-valuable short video apps based on user traffic value in China 2024

Douyin

6
  • Basic Statistic Key financial figures of ByteDance 2024
  • Basic Statistic Key revenue figures of ByteDance 2024
  • Premium Statistic Most active industries on Douyin advertising in China 2024
  • Premium Statistic Monthly active users of Douyin in China 2023-2026
  • Premium Statistic Douyin (TikTok) user age distribution in China 2024
  • Premium Statistic Douyin (TikTok) user geographical distribution in China 2024

Kuaishou

6
  • Premium Statistic Key financial indicators of Kuaishou 2021-2024
  • Premium Statistic Revenue breakdown of Kuaishou 2019-2024, by segment
  • Premium Statistic Kuaishou e-commerce GMV 2019-2025
  • Premium Statistic Daily and monthly active user numbers of Kuaishou 2017-2025
  • Premium Statistic Kuaishou user age distribution in China 2024
  • Premium Statistic Kuaishou user geographical distribution in China 2024

Top accounts

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  • Premium Statistic Leading shopping influencers on Douyin 2025
  • Premium Statistic Leading cosmetics influencers on Douyin 2025
  • Premium Statistic Leading fashion influencers on Douyin 2025
  • Premium Statistic Leading shopping influencers on Kuaishou 2025
  • Premium Statistic Leading cosmetics influencers on Kuaishou 2025
  • Premium Statistic Leading fashion influencers on Kuaishou 2025

App users

7
  • Premium Statistic Age distribution of short video users in China 2024
  • Premium Statistic Popularity of short videos in China 2024
  • Premium Statistic Daily time spent on short video platforms in China 2025
  • Premium Statistic Favorite content categories of short videos in China 2024
  • Premium Statistic Motivations for using short videos in China 2024
  • Premium Statistic Considerations when shopping on short video platforms in China 2025
  • Premium Statistic Frustration from excessive short video use in China 2024
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