During a 2024 global survey among marketing and media leaders, approximately ** percent of respondents reported sharing content organically on Facebook, while ** percent said they ran paid ads on that social network. Meanwhile, TikTok and Pinterest were dismissed by ** and ** percent of respondents, respectively. According to the same study, ** percent of the interviewees had at least a somewhat clear picture of how their content marketing efforts performed.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
WordPress VIP. (April 10, 2024). Organic vs. paid social media used by marketing and media leaders worldwide as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1249231/social-media-used-by-b2c-marketers-north-america/
WordPress VIP. "Organic vs. paid social media used by marketing and media leaders worldwide as of February 2024." Chart. April 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1249231/social-media-used-by-b2c-marketers-north-america/
WordPress VIP. (2024). Organic vs. paid social media used by marketing and media leaders worldwide as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1249231/social-media-used-by-b2c-marketers-north-america/
WordPress VIP. "Organic Vs. Paid Social Media Used by Marketing and Media Leaders Worldwide as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Apr 2024, /statistics/1249231/social-media-used-by-b2c-marketers-north-america/
WordPress VIP, Organic vs. paid social media used by marketing and media leaders worldwide as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1249231/social-media-used-by-b2c-marketers-north-america/ (last visited July 27, 2026)
Organic vs. paid social media used by marketing and media leaders worldwide as of February 2024 [Graph], WordPress VIP, April 10, 2024. [Online]. Available: /statistics/1249231/social-media-used-by-b2c-marketers-north-america/
