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Instagram

Statistics report about Instagram

This report presents information on mobile social network Instagram. It provides benchmark comparisons regarding user metrics and user engagement as well the network's relevance in current social media marketing.

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Table of contents

Overview

5
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2025
  • Premium Statistic Leading social media usage reasons worldwide 2025
  • Premium Statistic Media usage in an online minute 2024
  • Premium Statistic Brand value of Instagram worldwide 2020-2026

Benchmark

6
  • Basic Statistic Most used social networks 2025, by number of users
  • Basic Statistic Global year-on-year social media audience growth 2026
  • Premium Statistic U.S. market share of leading social media websites 2026
  • Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2024-2025
  • Premium Statistic Leading online shopping platforms among Gen Z consumers globally 2026
  • Basic Statistic Social media post engagement 2021-2025

User Demographics

8
  • Premium Forecast Number of Instagram users worldwide 2000-2040
  • Basic Statistic Countries with the most Instagram users 2025
  • Premium Statistic Instagram: countries with the highest audience reach 2025
  • Premium Statistic Instagram: distribution of global audiences 2025, by age and gender
  • Basic Statistic Instagram: distribution of global audiences 2025, by age group
  • Premium Statistic Instagram: distribution of global audiences 2025, by gender
  • Premium Statistic U.S. Instagram users 2026, by age group
  • Basic Statistic U.S. Instagram users 2026, by gender

Reach

8
  • Basic Statistic Instagram: average reach per post 2023-2024, by format
  • Premium Statistic Instagram: average reach of posts 2023-2024, by number of followers
  • Premium Statistic Instagram: content reach for small accounts 2024, by type
  • Premium Statistic Instagram: content reach for medium accounts 2024, by type
  • Premium Statistic Instagram: content reach for big accounts 2024, by type
  • Premium Statistic Instagram: content reach huge accounts 2024, by type
  • Basic Statistic Instagram: average reels reach 2023-2024, by number of followers
  • Premium Statistic Instagram: brand content reach 2024, by format

Engagement

7
  • Premium Statistic Instagram accounts with the most followers worldwide 2025
  • Premium Statistic Instagram: most popular posts as of 2025
  • Premium Statistic Instagram: post engagement 2023-2024, by format
  • Premium Statistic Instagram: engagement on posts 2025, by type of interaction
  • Premium Statistic Instagram: engagement on Reels 2025, by type of interaction
  • Premium Statistic Engagement rates by number of followers for selected social media worldwide 2025
  • Premium Statistic Instagram: brand engagement rate 2024, by format

Influencers

8
  • Premium Statistic Global distribution of Instagram influencers in 2024, by number of followers
  • Premium Statistic Share of Instagram influencers worldwide 2024, by category
  • Premium Statistic Engagement rates among global IG influencers 2023-2024, by profile size
  • Premium Statistic Average price per post of Instagram influencers worldwide 2023, by followers
  • Premium Statistic Share of fraudulent Instagram influencers worldwide 2023-2024, by number of followers
  • Premium Statistic Objectives with influencers for fashion and beauty holiday marketing worldwide 2024
  • Premium Statistic In-demand influencers for fashion and beauty holiday marketing worldwide 2024
  • Premium Statistic Influencer marketing budgets' planned annual changes among marketers in the U.S. 2026

Advertising & marketing

7
  • Basic Statistic Leading social media platforms used by marketers worldwide 2026
  • Premium Statistic Most used social media platforms among B2C and B2B marketers worldwide 2026
  • Premium Statistic Most important social media platforms for marketers worldwide 2026
  • Premium Statistic Most important social media platforms according to B2C & B2B marketers worldwide 2026
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2026
  • Premium Statistic Brand value of Instagram worldwide 2020-2026
  • Premium Statistic Companies with highest digital ad revenues worldwide 2025
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