Social network users who have made at least one purchase via the references platform, including links and transactions on the platform itself, during the calendar year.
Supplementary notes
The source mentions that the research was conducted in November 2024.Â
Citation formats
Social commerce user purchase share in the United States by platform 2022-2024
When TikTok Shop launched in the United States in 2023, the conversion rate on the social network skyrocketed. In 2024, an estimated **** percent of American TikTok users had bought something on TikTok Shop, as revealed by a survey. This share of purchasing users was much higher than for competing social networks like Instagram and Pinterest.Â
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eMarketer. (December 5, 2024). Share of social commerce users in the United States who made a purchase from 2022 to 2024, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1546897/social-commerce-user-purchase-share-by-platform/
eMarketer. "Share of social commerce users in the United States who made a purchase from 2022 to 2024, by platform." Chart. December 5, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1546897/social-commerce-user-purchase-share-by-platform/
eMarketer. (2024). Share of social commerce users in the United States who made a purchase from 2022 to 2024, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1546897/social-commerce-user-purchase-share-by-platform/
eMarketer. "Share of Social Commerce Users in The United States Who Made a Purchase from 2022 to 2024, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Dec 2024, /statistics/1546897/social-commerce-user-purchase-share-by-platform/
eMarketer, Share of social commerce users in the United States who made a purchase from 2022 to 2024, by platform ÌÇÐÄÆƽâ°æ, /statistics/1546897/social-commerce-user-purchase-share-by-platform/ (last visited July 14, 2026)
Share of social commerce users in the United States who made a purchase from 2022 to 2024, by platform [Graph], eMarketer, December 5, 2024. [Online]. Available: /statistics/1546897/social-commerce-user-purchase-share-by-platform/
