According to a 2025 survey on the digital usage among Chinese internet users, around 79.3 percent of respondents reported using social media to find information about brands and products. Tencent's WeChat and ByteDance's Douyin were the most beloved social media platforms in the survey.
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We Are Social, & Meltwater, & DataReportal. (November 5, 2025). Share of internet users using social media for brand and product research in China as of 2nd quarter 2025, by platform type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/
We Are Social, und Meltwater, und DataReportal. "Share of internet users using social media for brand and product research in China as of 2nd quarter 2025, by platform type." Chart. November 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/
We Are Social, Meltwater, DataReportal. (2025). Share of internet users using social media for brand and product research in China as of 2nd quarter 2025, by platform type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/
We Are Social, and Meltwater, and DataReportal. "Share of Internet Users Using Social Media for Brand and Product Research in China as of 2nd Quarter 2025, by Platform Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2025, /statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/
We Are Social & Meltwater & DataReportal, Share of internet users using social media for brand and product research in China as of 2nd quarter 2025, by platform type ÌÇÐÄÆƽâ°æ, /statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/ (last visited July 30, 2026)
Share of internet users using social media for brand and product research in China as of 2nd quarter 2025, by platform type [Graph], We Are Social, & Meltwater, & DataReportal, November 5, 2025. [Online]. Available: /statistics/1290704/china-social-media-usage-for-brand-research-by-platform-type/
