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As of May 2026, Facebook accounted for around percent of the social media market across Asia. Comparatively, YouTube accounted for about percent of the social media market in Asia during this period.

Meta Platforms, Inc

Meta Platforms, Inc., formerly known as Facebook, Inc., is a global technology conglomerate that owns a vast social media portfolio, including Facebook, Instagram, WhatsApp, and Messenger. Facebook remains one of the world’s most popular social networks, connecting users for sharing content and building communities. Instagram focuses on photo and video sharing, including features like Stories and Reels. In 2024, Meta’s annual revenue r±ð²¹³¦³ó±ð»å billion U.S. dollars, with most of its revenue coming from advertising. Meta generated approximately *** billion U.S. dollars in revenue from advertisements in that year.

Meta’s market revenue and user base in APAC

In 2024, Meta’s revenue from the Asia-Pacific region amounted to nearly ** billion U.S. dollars. The growing mobile-first internet user base in Asia continues to drive engagement on Meta's platforms, solidifying its dominance in the region. Asian countries such as India and Indonesia have some of the highest numbers of Facebook users globally. India also leads globally in Instagram users, reflecting the region's significant contribution to Meta's success.