Over ** percent of Brazilian consumers already used social media platforms to make an online purchase, according to a 2025 survey. Around ** percent of social media users have not used the platforms with that purpose.
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E-commerce Trends (Brazil). (July 29, 2025). Share of shoppers who use social media platforms to make an online purchase in Brazil in 2025 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/1620761/brazil-social-media-platforms-used-to-buy-products/
E-commerce Trends (Brazil). "Share of shoppers who use social media platforms to make an online purchase in Brazil in 2025." Chart. July 29, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/1620761/brazil-social-media-platforms-used-to-buy-products/
E-commerce Trends (Brazil). (2025). Share of shoppers who use social media platforms to make an online purchase in Brazil in 2025. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/1620761/brazil-social-media-platforms-used-to-buy-products/
E-commerce Trends (Brazil). "Share of Shoppers Who Use Social Media Platforms to Make An Online Purchase in Brazil in 2025." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Jul 2025, /statistics/1620761/brazil-social-media-platforms-used-to-buy-products/
E-commerce Trends (Brazil), Share of shoppers who use social media platforms to make an online purchase in Brazil in 2025 ÌÇÐÄÆÆ½â°æ, /statistics/1620761/brazil-social-media-platforms-used-to-buy-products/ (last visited August 02, 2026)
Share of shoppers who use social media platforms to make an online purchase in Brazil in 2025 [Graph], E-commerce Trends (Brazil), July 29, 2025. [Online]. Available: /statistics/1620761/brazil-social-media-platforms-used-to-buy-products/