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Average user reach per post on Instagram from 2023 to 2024, by format

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Source

In cooperation with
Release date

2024

Region

Worldwide

Survey time period

2023 to 2024

Special properties

391,490 professional Instagram accounts (business and creator); 5,608,075 feed posts; 3,614,692 reels; 23,626,292 stories; 3,739,969 images; 1,848,495 carousels; 19,611 *reels from feed

Supplementary notes

According to the source: *Since Instagram categorizes all video formats as Reels, we differentiate those shared in the main feed from Reels shared exclusively in the reel feed. The former will be included in the Feed posts category. 

Citation formats

Instagram: average reach per post 2023-2024, by format

Published by Thuy D., Oct 1, 2024

In 2024, image posts on Instagram reached 5,200 users, down from 14,800 users in 2023, a decrease of around 64 percent year over year. Carousels, Reels, and Stories on Instagram all saw reach decline between 2023 and 2024. Overall, Reels achieved the highest reach on the social media platform in the most recently reported period. Although all formats saw decreases in reach, engagement increased, so whilst there might not be as many users seeing content, people are interacting more with the content they do see on Instagram.

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Overview

5

Benchmark

6

Reach

8

User Demographics

8

Influencers

8

Advertising & marketing

7

Engagement

7

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Topics

Instagram in EuropeSocial mediaFacebookInstagramSocial media advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Register now
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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