The surveys took place in: Australia, Belgium, Brazil, Canada, China, France, Germany, India, Mexico, Netherlands, New Zealand, Saudi Arabia, South Africa, UAE, UK & USA.
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Social networks most likely to be used to make online purchases globally 2025
When asked which social network they were most likely to shop on, 18 percent of global online shoppers named Facebook in 2025. Also operated by Meta (formerly Facebook, Inc.), Instagram and TikTok tied for second place, with 17 percent of respondents choosing them as the most likely to be used for this type of activity.
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VML. (October 3, 2025). Social media platforms through which online shoppers worldwide are most likely to make purchases in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1275110/preferred-social-commerce-platforms-worldwide/
VML. "Social media platforms through which online shoppers worldwide are most likely to make purchases in 2025." Chart. October 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1275110/preferred-social-commerce-platforms-worldwide/
VML. (2025). Social media platforms through which online shoppers worldwide are most likely to make purchases in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1275110/preferred-social-commerce-platforms-worldwide/
VML. "Social Media Platforms through Which Online Shoppers Worldwide Are Most Likely to Make Purchases in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Oct 2025, /statistics/1275110/preferred-social-commerce-platforms-worldwide/
VML, Social media platforms through which online shoppers worldwide are most likely to make purchases in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1275110/preferred-social-commerce-platforms-worldwide/ (last visited July 23, 2026)
Social media platforms through which online shoppers worldwide are most likely to make purchases in 2025 [Graph], VML, October 3, 2025. [Online]. Available: /statistics/1275110/preferred-social-commerce-platforms-worldwide/
