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Distribution of the online sales value of sportswear products in China in 1st quarter 2025 and 1st quarter 2026 by platform

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Sources

Release date

May 2026

Region

China

Survey time period

Q1 2025 to Q1 2026

Supplementary notes

Figures may not total to 100 percent due to rounding.

Citation formats

Sportswear online sales value breakdown China Q1 2025-Q1 2026, by platform

Published by
Bruna Rocco,
May 29, 2026

In the first quarter of 2026,  overcame Douyin, becoming the largest online distribution channel for sportswear products in China, with an online market share of ****percent. During that period, Douyin accounted for around ****percent of the online sportswear market.

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Statistics on " Sportswear market in China "

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Overview

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Sales channels

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Competition

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Consumer perspective

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Product segments

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