Market size of direct-to-consumer (D2C) online retail integrated operation services in China from 2021 to 2025, with a forecast from 2026 to 2030, by platform
(in billion renminbi)
Characteristic
Tmall Partner
Douyin Partner
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In 2025, Tmall Partner was the leading integrated operations service for the direct-to-consumer (D2C) online retail market in China, with over *** trillion renminbi in gross merchandise volume (GMV). Doyuin Partner takes up a smaller share, but it is forecast to increase to renminbi by 2030.
Integrated operations services are a specialized outsourcing model in which a brand hires a third-party partner to run its digital businesses in China, such as Tmall Partner and Douyin Partner.
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HKExnews. (April 29, 2026). Market size of direct-to-consumer (D2C) online retail integrated operation services in China from 2021 to 2025, with a forecast from 2026 to 2030, by platform (in billion renminbi) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1661286/online-retail-integrated-services-size-by-platform-china/
HKExnews. "Market size of direct-to-consumer (D2C) online retail integrated operation services in China from 2021 to 2025, with a forecast from 2026 to 2030, by platform (in billion renminbi)." Chart. April 29, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1661286/online-retail-integrated-services-size-by-platform-china/
HKExnews. (2026). Market size of direct-to-consumer (D2C) online retail integrated operation services in China from 2021 to 2025, with a forecast from 2026 to 2030, by platform (in billion renminbi). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1661286/online-retail-integrated-services-size-by-platform-china/
HKExnews. "Market Size of Direct-to-consumer (D2c) Online Retail Integrated Operation Services in China from 2021 to 2025, with a Forecast from 2026 to 2030, by Platform (in Billion Renminbi)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Apr 2026, /statistics/1661286/online-retail-integrated-services-size-by-platform-china/
HKExnews, Market size of direct-to-consumer (D2C) online retail integrated operation services in China from 2021 to 2025, with a forecast from 2026 to 2030, by platform (in billion renminbi) ÌÇÐÄÆƽâ°æ, /statistics/1661286/online-retail-integrated-services-size-by-platform-china/ (last visited July 27, 2026)
Market size of direct-to-consumer (D2C) online retail integrated operation services in China from 2021 to 2025, with a forecast from 2026 to 2030, by platform (in billion renminbi) [Graph], HKExnews, April 29, 2026. [Online]. Available: /statistics/1661286/online-retail-integrated-services-size-by-platform-china/
