In 2025, YouTube was the most popular social video platform for users in the United States, with an estimated viewership of *** million viewers. Facebook ranked second, while Instagram had approximately *** million users engaging with the platform's Reels and posts on a monthly basis. TikTok was estimated to have a monthly audience of *** million users in the examined period.
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Activate. (November 26, 2025). Leading social media and online video platforms in the United States in 2025, based on monthly users (in millions) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1461248/us-top-social-media-video-platforms/
Activate. "Leading social media and online video platforms in the United States in 2025, based on monthly users (in millions)." Chart. November 26, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1461248/us-top-social-media-video-platforms/
Activate. (2025). Leading social media and online video platforms in the United States in 2025, based on monthly users (in millions). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1461248/us-top-social-media-video-platforms/
Activate. "Leading Social Media and Online Video Platforms in The United States in 2025, Based on Monthly Users (in Millions)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Nov 2025, /statistics/1461248/us-top-social-media-video-platforms/
Activate, Leading social media and online video platforms in the United States in 2025, based on monthly users (in millions) ÌÇÐÄÆÆ½â°æ, /statistics/1461248/us-top-social-media-video-platforms/ (last visited July 15, 2026)
Leading social media and online video platforms in the United States in 2025, based on monthly users (in millions) [Graph], Activate, November 26, 2025. [Online]. Available: /statistics/1461248/us-top-social-media-video-platforms/