ÌÇÐÄÆƽâ°æ

Image-based platform Pinterest reached a record number of monthly active users (MAUs) in the most recently reported financial quarter. In the first quarter of 2026, Pinterest had 631 million monthly active users worldwide, up from 619 million users in the fourth quarter of 2025.

The company

Launched in March 2010, Pinterest was the fastest site in history to reach 10 million unique monthly visitors and high user engagement metrics, a significant feat, especially when considering that during much of its initial launch and growth, the site was invitation-only. Despite many social networks going public within a few years post-launch (X, formerly known as Twitter: six years; Snap Inc.: six years), Pinterest only filed for an IPO in February 2019, almost nine years after launch, and started trading on April 18, 2019. 

Pinterest usage

The social site’s strong user engagement with popular topics and themes such as fashion, home, garden, and DIY, and subsequently, relevant brands and influencers, forms the basis for its leading position in the area of social marketing and commerce. In 2018, 600 million searches were performed using Pinterest Lens, a camera search that recommends ideas to try inspired by things seen offline.