As of early 2025, advertising on YouTube had the highest reach among the presented social media platforms, reaching **** percent of the total population. Facebook and Instagram followed, reaching 27.9 and **** percent, respectively.
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Meltwater, & We Are Social, & DataReportal. (February 5, 2025). Reach of social media advertising worldwide as of February 2025, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1619026/social-media-advertising-reach-worldwide/
Meltwater, und We Are Social, und DataReportal. "Reach of social media advertising worldwide as of February 2025, by platform." Chart. February 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1619026/social-media-advertising-reach-worldwide/
Meltwater, We Are Social, DataReportal. (2025). Reach of social media advertising worldwide as of February 2025, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1619026/social-media-advertising-reach-worldwide/
Meltwater, and We Are Social, and DataReportal. "Reach of Social Media Advertising Worldwide as of February 2025, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Feb 2025, /statistics/1619026/social-media-advertising-reach-worldwide/
Meltwater & We Are Social & DataReportal, Reach of social media advertising worldwide as of February 2025, by platform ÌÇÐÄÆƽâ°æ, /statistics/1619026/social-media-advertising-reach-worldwide/ (last visited July 31, 2026)
Reach of social media advertising worldwide as of February 2025, by platform [Graph], Meltwater, & We Are Social, & DataReportal, February 5, 2025. [Online]. Available: /statistics/1619026/social-media-advertising-reach-worldwide/
