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In March 2026, *** accounted for percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. **** ranked third with **** percent of all U.S. social media site visits, while X (previously Twitter) accounted for percent of the total visits in the country. Additionally, the U.S. is home to the third largest social media audience worldwide.

Facebook: mobile vs. desktop usage

At the beginning of 2022, around ** percent of Facebook users across the globe were using the platform’s social networking services exclusively via mobile phone, while only *** percent reported using their desktop or laptop devices. In September 2022, three Facebook Inc. products occupied some of the leading positions as most downloaded social networking apps on the Apple App Store in the United States. WhatsApp’s messaging platform ranked second with more than *** million downloads, while Facebook and the instant-messaging service Messenger followed, ranking third and fifth with *** million and **** million downloads, respectively. 

Social media evolution

Between 2012 and 2023, the daily time spent on social networks worldwide experienced an almost constant increase, with users reaching an average of *** minutes per day in 2023, with a decrease to *** daily minutes of engagement in 2024. However, users’ favorite platforms have changed since 2019, and the power balance appears to be shifting further from Facebook’s market dominance. Not only is Facebook’s user growth rate estimated to slow down in the next few years, but users belonging to Generation Z appear to prefer video-first social platforms like Snapchat, TikTok, and YouTube.