* In March 2023, the source surveyed 1,544 people aged 16 and above through an online panel; in February 2024, the number of respondents was 1,008, all aged 18 or above.
Data preceding 2025 retrieved from earlier releases.
Citation formats
Share of TikTok users believing brands should be on social media in Brazil 2023-2025
During a 2025 survey among TikTok users in Brazil, approximately ** percent reported believing brands should be on social media to interact with consumers. Two years earlier, in 2023, the share reached ** percent.
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Opinion Box. (February 22, 2025). Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil from 2023 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/
Opinion Box. "Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil from 2023 to 2025." Chart. February 22, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/
Opinion Box. (2025). Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil from 2023 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/
Opinion Box. "Percentage of Tiktok Users Who Believed That Brands Should Be on Social Media to Interact with Consumers in Brazil from 2023 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2025, /statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/
Opinion Box, Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil from 2023 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/ (last visited July 29, 2026)
Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil from 2023 to 2025 [Graph], Opinion Box, February 22, 2025. [Online]. Available: /statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/
